Here’s a step-by-step guide to understanding and tracking your Google Ad Exchange (AdX) earnings:
Step 1: Access Google Ad Manager
1. Log in to Google Ad Manager: Visit Google Ad Manager.
2. Use the credentials associated with your AdX account.
Step 2: Navigate to Reports
1. On the Ad Manager Dashboard, locate the Reports tab in the navigation menu.
2. Click Create Report to customize the data you want to analyze.
Step 3: Configure a Report for Earnings
1. Name the Report: Give your report a descriptive name like "AdX Earnings Report."
2. Select Metrics: Include metrics such as:
Estimated Revenue: Displays your earnings.
Ad Impressions: Total number of ads shown.
Click-through Rate (CTR): The percentage of users who clicked the ad.
eCPM (Effective Cost Per Thousand Impressions): Revenue per 1,000 impressions.
3. Add Dimensions: These help segment data, e.g.:
Date
Ad Units
Devices
Geographies
4. Filters: Narrow down results, e.g., by selecting only AdX line items.
Step 4: Run and View the Report
1. Click Run Report to generate your data.
2. View your earnings breakdown in the report. You can also adjust filters to see trends or specific data points.
Step 5: Download or Automate Reports
1. To export the data:
Click the Download button (usually in CSV or Excel format).
2. Set up scheduled reports to automatically receive updates on earnings via email.
Step 6: Analyze Earnings in Detail
Compare eCPM rates across different geographies and devices.
Track trends over time (daily, weekly, monthly).
Identify high-performing ad units to optimize your strategy.
Step 7: Payment Overview in AdSense
1. Google AdX payments are processed through AdSense.
2. Log in to your AdSense account.
3. Navigate to Payments > Transaction History for:
Payouts: When you’ll be paid (threshold is $100).
Payment Methods: Bank transfer, checks, or other options.
Tips to Increase AdX Earnings
1. Optimize Ad Placements: Place ads in high-visibility areas.
2. Improve Page Speed: Faster loading increases engagement.
3. Increase Traffic: More visitors mean higher revenue potential.
4. Use Header Bidding: Combine AdX with other networks to maximize revenue.
Let me know if you need details about any specific step!
